97.07 Interpretation. If an article is alleged to be misbranded because the labeling is misleading, then in determining whether the labeling is misleading, there shall be taken into account not only representations made or suggested by statement, word, design, device, sound, or any combination thereof, but also the extent to which the labeling fails to reveal facts material in the light of such representations or material with respect to consequences which may result from the use of the article to which the labeling relates under the conditions of use prescribed in the labeling or under such conditions of use as are customary or usual.
Structure Wisconsin Statutes & Annotations
Wisconsin Statutes & Annotations
Chapter 97 - Food, lodging, and recreation.
97.02 - Standards; adulterated food.
97.03 - Standards; misbranding.
97.13 - Sale of fish flour regulated.
97.17 - Buttermaker and cheesemaker license.
97.175 - Butter and cheese grader license requirements.
97.176 - Butter; grading; label.
97.177 - Cheese; grading; labeling.
97.18 - Oleomargarine regulations.
97.21 - Milk haulers and milk distributors.
97.23 - Drug residues in milk.
97.24 - Milk and milk products.
97.25 - Use of synthetic bovine growth hormone; labeling of dairy products.
97.29 - Food processing plants.
97.30 - Retail food establishments.
97.305 - Restaurants serving fish.
97.307 - Average annual surveys.
97.32 - Special dairy and food inspectors.
97.33 - Certificate of food protection practices.
97.34 - Bottled drinking water and soda water beverage; standards; sampling and analysis.
97.41 - Retail food: agent status for local health departments.
97.42 - Compulsory inspection of livestock or poultry, and meat or poultry products.
97.43 - Meat from dead or diseased animals.
97.44 - Identification of meat for animal feed; registration and records of buyers.
97.57 - Planted or cultivated rice.
97.60 - Coordination; certification.
97.605 - Lodging and vending licenses.
97.607 - Pre-licensing inspection.
97.61 - Vending machine commissary outside the state.
97.615 - Agent status for local health departments.
97.617 - Application; lodging and vending.
97.62 - Health and safety; standard.
97.625 - Powers of the department and local health departments.
97.627 - Causing fires by tobacco smoking.
97.633 - Hotelkeeper's liability.
97.634 - Hotelkeeper's liability for baggage; limitation.
97.635 - Liability of hotelkeeper for loss of property by fire or theft; owner's risk.
97.638 - Hotel rates posted; rate charges; special rates.
97.67 - Recreational licenses and fees.
97.70 - Authority of department of safety and professional services.