53-183. Advertising, broadcasting, etc., false or misleading statements.
No licensee subject to this Article shall advertise, display, distribute, telecast, or broadcast or cause or permit to be advertised, displayed, distributed, telecasted, or broadcasted, in any manner whatsoever, any false, misleading, or deceptive statement or representation with regard to the rates, terms, or conditions of loans. The Commissioner may require that charges or rates of charge, if stated by a licensee, be stated fully and clearly in such manner as he may deem necessary to prevent misunderstanding thereof by prospective borrowers. The Commissioner may permit or require licensees to refer in their advertising to the fact that their business is under State supervision, subject to conditions imposed by him to prevent an erroneous impression as to the scope or degree of protection provided by this Article. (1957, c. 1429, s. 3; 1961, c. 1053, s. 1.)
Structure North Carolina General Statutes
North Carolina General Statutes
Chapter 53 - Regulation of Financial Services
Article 15 - North Carolina Consumer Finance Act.
§ 53-166 - Scope of Article; evasions; penalties; loans in violation of Article void.
§ 53-167 - Expenses of supervision.
§ 53-169 - Application for license.
§ 53-170 - Locations; change of ownership or management.
§ 53-171 - Revocation, suspension or surrender of license.
§ 53-172 - Conduct of other business in same office.
§ 53-175 - Fee for returned checks.
§ 53-176 - Rates, maturities and amounts.
§ 53-177.1 - Electronic transaction fees.
§ 53-178 - No further charges; no splitting contracts; certain contracts void.
§ 53-180 - Limitations and prohibitions on practices and agreements.
§ 53-180.1 - Military service members limitation.
§ 53-182 - Payment of loans; receipts.
§ 53-183 - Advertising, broadcasting, etc., false or misleading statements.
§ 53-184 - Securing of information; records and reports; allocations of expense.
§ 53-185 - Rules and regulations by Banking Commission and Commissioner.
§ 53-186 - Commissioner to issue subpoenas, conduct hearings, give publicity to investigations, etc.
§ 53-187 - Injunctive powers; receivers.
§ 53-188 - Review of regulations, order or act of Commission or Commissioner.