344.577 Advertisement or representation.
(1) Definition. In this section, “advertisement or representation" means any oral, written or graphic statement which is made in connection with the solicitation of the rental of a private passenger vehicle.
(2) Damage waiver charge. If a rental company or an employee or agent of a rental company disseminates or makes in this state an advertisement or representation that includes a statement of the rental rate for a private passenger vehicle available for rent from a location in this state, the advertisement or representation shall also include a statement of the charge for any damage waiver offered by the rental company in conjunction with the rental of that private passenger vehicle and a statement that purchase of the damage waiver is optional.
History: 1989 a. 328.
Structure Wisconsin Statutes & Annotations
Wisconsin Statutes & Annotations
Chapter 344 - Vehicles — financial responsibility.
344.01 - Words and phrases defined.
344.02 - Hearing on suspension or impoundment.
344.04 - Power of court to stay suspension of registration or impoundment of vehicles.
344.05 - Courts to report nonpayment of certain judgments.
344.07 - Responsibility law not to prevent other process.
344.08 - Suspension for failure to report accident.
344.09 - Reinstatement of operating privilege and registration.
344.12 - Applicability of provisions relating to deposit of security for past accidents.
344.14 - Suspension for failure to deposit security; impoundment of vehicle; exceptions.
344.15 - Requirements as to policy or bond.
344.16 - Requirements as to self-insurers.
344.17 - Requirements as to form and amount of security.
344.18 - Duration of suspension for failure to deposit security.
344.185 - Duration of impoundment of motor vehicle; disposition.
344.20 - Custody, disposition and return of security.
344.21 - Matters not to be evidence in civil suits.
344.24 - Applicability of sections relating to proof of financial responsibility for the future.
344.25 - Suspension for nonpayment of judgment; exceptions.
344.26 - Suspension after judgment for money damages.
344.27 - Installment payment of judgments; suspension upon default.
344.29 - Proof of financial responsibility for the future required.
344.30 - Methods of giving proof of financial responsibility.
344.31 - Certification of insurance as proof.
344.33 - “ Motor vehicle liability policy" defined.
344.34 - Notice of cancellation or termination of certified policy.
344.35 - This chapter not to affect other policies.
344.37 - Money or securities as proof.
344.38 - Owner and leasing company may give proof for others.
344.39 - Substitution of proof.
344.40 - Revocation or suspension for failure to maintain proof; other proof may be required.
344.41 - Duration of proof; when proof may be canceled or returned.
344.42 - Submission of certifications and recertifications by insurers.
344.45 - Surrender of license and registration upon suspension.
344.46 - Transfer of vehicle ownership to defeat purpose of chapter.
344.51 - Financial responsibility for domestic rented or leased vehicles.
344.52 - Financial responsibility for foreign rented vehicles.
344.55 - Insurance for human service vehicles.
344.57 - Definitions applicable to ss. 344.57 to 344.579.
344.572 - Applicability to rental agreements.
344.574 - Limited liability for damage.
344.577 - Advertisement or representation.
344.578 - Credit card for deposit or damages.
344.62 - Motor vehicle liability insurance required.
344.63 - Exceptions to motor vehicle liability insurance requirement.