New York Laws
Article 29-F - Going Out of Business Sales
582 - Unlawful Advertisement.

ยง 582. Unlawful advertisement. It shall be unlawful for any person to
advertise or hold out by any means that the sale of any goods, wares or
merchandise to the public is a "closing out sale," "a sale of goods
damaged by fire, smoke or water," or a "defunct business sale," unless a
license is first obtained to conduct such a sale from the licensing
authority of the appropriate city, town or village in which such sale is
to be held.