Michigan Compiled Laws
58-1998-6 - Chapter 6 (436.1601...436.1611)
Section 436.1610a - Promotion of Brands and Prices of Alcoholic Liquor; Signs; Requirements.

Sec. 610a.
(1) Subject to subsection (2), a manufacturer, mixed spirit drink manufacturer, warehouser, wholesaler, outstate seller of beer, outstate seller of mixed spirit drink, or vendor of spirits may provide to a retailer signs that promote the brands and prices of alcoholic liquor, including special event pricing.
(2) All of the following apply to a sign allowed under subsection (1):
(a) The sign must not be illuminated.
(b) The sign must not have any use beyond the actual advertising of brands, prices, and events related to the alcoholic liquor.
(c) The sign must not include the name of the retailer.
(d) For a sign that is located inside the retailer's licensed premises, the sign must not be more than 3,500 square inches in dimension.
(3) A retailer may use an illuminated sign to promote the brand but not the price of alcoholic liquor. A manufacturer, mixed spirit drink manufacturer, warehouser, wholesaler, outstate seller of beer, outstate seller of wine, outstate seller of mixed spirit drink, or vendor of spirits shall not provide to a retailer a sign described in this subsection.
(4) The signs allowed under this section are in addition to the advertising items that a manufacturer, mixed spirit drink manufacturer, warehouser, wholesaler, outstate seller of beer, outstate seller of wine, outstate seller of mixed spirit drink, or vendor of spirits may provide another licensee under section 609(2).
History: Add. 2017, Act 131, Eff. Jan. 15, 2018

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Structure Michigan Compiled Laws

Michigan Compiled Laws

Chapter 436 - Alcoholic Beverages

Act 58 of 1998 - Michigan Liquor Control Code of 1998 (436.1101 - 436.2303)

58-1998-6 - Chapter 6 (436.1601...436.1611)

Section 436.1601 - Importation, Sale, Transportation, and Delivery of Beer, Wine, Mixed Spirit Drink, and Mixed Wine Drink for Sale by Wholesaler; Requirements; Commission Authority to Inspect and Seize or Destroy.

Section 436.1602 - Termination, Cancellation, Nonrenewal, or Discontinuation of Agreement; Voidance.

Section 436.1603 - Interest in Business of Other Vendor Prohibited; Placing Stock in Portfolio Under Arrangement, Trust Agreement, or Investment Trust Agreement; Issuance and Sale of Participating Shares Within State; Prohibitions; Sale of Brandy and...

Section 436.1605 - Acquisition, Development, Sale, Lease, Financing, Maintenance, Operation, or Promotion of Real Property Occupied or to Be Occupied by Another Vendor; Conditions; Denial or Approval of Arrangement or Contract; Review; Denial, Revoca...

Section 436.1607 - Eligibility for License as Specially Designated Merchant or Specially Designated Distributor; Prohibitions; Small Distiller; Wine Maker and Small Wine Maker; Brewer as Specially Designated Merchant; Brewery Hospitality Room; Sales...

Section 436.1608 - Distribution and Sale of Alcoholic Beverages; Prohibited Conduct by Manufacturers; Violation; Civil Fine; Financial Records.

Section 436.1609 - Aiding or Assisting Other Vendor Prohibited; Exception; Refunding Amount of Price Reductions; Providing Licensee With Advertising Items; Providing Licensee With Goods and Services; Approval by Commission; Sale of Brand Logoed Items...

Section 436.1609a - Filing by Manufacturer or Wholesaler; Schedule of Net Cash Prices; Beer Package Price; Sale of Beer at Quantity Discount Prohibited; Disclosure of Filing Under Subsections (1) and (2); Comparison of Filing Under Subsections (1) an...

Section 436.1609b - Expenditure Records for Each Call on Retail Licensee; Drink Purchase for Promotional Purposes; Limitation.

Section 436.1609c - Beer, Wine, or Mixed Spirit Drink; Refund or Replacement; Reasons.

Section 436.1609d - Specially Designated Distributor; Refund to Special Licensee for Unopened Bottles.

Section 436.1609e - Providing of Brand Logoed Tent or Trailer or Temporary Platform to Special Licensee.

Section 436.1609f - Provision of Technology to Assist in Sales, Marketing, Delivery, Merchandising, or Training; Requirements.

Section 436.1609g - Sale of Nonalcoholic Products to Retailer; Applicability of Act.

Section 436.1609h - Electronic Rebate Coupons.

Section 436.1609i - Commercially Reasonable Effort Requirements to Meet Demands.

Section 436.1609j - Recall or Removal of Beer, Wine, or Mixed Spirit Drink Products; Notification Requirements; Destruction and Reimbursement.

Section 436.1610 - Advertising; Use of Unpaid Social Media; Supplier's Assistance; Requirements; Definitions.

Section 436.1610a - Promotion of Brands and Prices of Alcoholic Liquor; Signs; Requirements.

Section 436.1610b - Temporary Bin Display.

Section 436.1610c - Certain Equipment to Special Licensee; Beer Festival; Limitations.

Section 436.1610d - Cooperative Advertising; Exceptions; Instant Rebate Coupons; Limitations; "Cooperative Advertising" Defined.

Section 436.1611 - Refund or Credit of Tax Paid on Wine, Mixed Spirit Drink, or Beer; Conditions; Time Limitation; Form and Contents of Claim; Supporting Evidence; Removal or Destruction of Damaged Wine, Beer, or Mixed Spirit Drink; Applicability of...