Sec. 609h.
A manufacturer or supplier may offer electronic rebate coupons directly to a retail customer after the retail customer purchases alcoholic liquor from a retailer. An electronic rebate coupon issued under this section must comply with all the following:
(a) A manufacturer or supplier shall only issue coupons that state a specific expiration date and specific cash refund value on the coupons. The refund may be paid by cash, by check, by debit card, through electronic funds transfer to a bank account, or through an internet or mobile payment account.
(b) A manufacturer or supplier shall not issue coupons that result in the retail customer's purchase of alcoholic liquor being below the retailer's cost.
(c) A manufacturer or supplier may issue coupons that can be applied to more than 1 specific product sold by that manufacturer or supplier but must state the manufacturer or supplier to which they apply.
(d) A manufacturer or supplier shall issue coupons that require the retail customer to purchase at least 1 product of alcoholic liquor to redeem a coupon. A manufacturer or supplier may issue coupons that require the retail customer to purchase 2 or more alcoholic liquor products from the same manufacturer or supplier to redeem the coupon.
(e) A manufacturer or supplier shall not issue coupons that require the purchase of a product other than alcoholic liquor.
(f) A wholesaler shall not pay for or participate in the offering of coupons except for providing signs that promote the electronic rebate coupon in accordance with section 610a.
(g) A manufacturer shall only issue coupons that may be redeemable after a purchase of alcoholic liquor at all retail locations where that alcoholic liquor is sold.
History: Add. 2022, Act 225, Imd. Eff. Oct. 14, 2022
Structure Michigan Compiled Laws
Chapter 436 - Alcoholic Beverages
Act 58 of 1998 - Michigan Liquor Control Code of 1998 (436.1101 - 436.2303)
58-1998-6 - Chapter 6 (436.1601...436.1611)
Section 436.1602 - Termination, Cancellation, Nonrenewal, or Discontinuation of Agreement; Voidance.
Section 436.1609c - Beer, Wine, or Mixed Spirit Drink; Refund or Replacement; Reasons.
Section 436.1609g - Sale of Nonalcoholic Products to Retailer; Applicability of Act.
Section 436.1609h - Electronic Rebate Coupons.
Section 436.1609i - Commercially Reasonable Effort Requirements to Meet Demands.
Section 436.1610a - Promotion of Brands and Prices of Alcoholic Liquor; Signs; Requirements.
Section 436.1610b - Temporary Bin Display.
Section 436.1610c - Certain Equipment to Special Licensee; Beer Festival; Limitations.