(a) When utilized in connection with the sale or advertisement of any goods, services, or charitable solicitation, the following is unlawful:
(1) The act, use, or employment by a person of any deception, fraud, or false pretense;
(2) The concealment, suppression, or omission of any material fact with intent that others rely upon the concealment, suppression, or omission;
(3) Displaying or causing to be displayed a fictitious or misleading name or telephone number on an Arkansas resident's caller identification service; or
(4) Using a third party to display or cause to be displayed a fictitious or misleading name or telephone number on an Arkansas resident's caller identification service.
(b) Subdivision (a)(3) of this section does not apply to the transmission of a caller identification service by a telecommunications provider that complies with § 23-17-122.
Structure Arkansas Code
Title 4 - Business and Commercial Law
Subtitle 7 - Consumer Protection
Chapter 88 - Deceptive Trade Practices
Subchapter 1 - General Provisions
§ 4-88-101. Applicability of chapter
§ 4-88-105. Consumer Protection Division
§ 4-88-106. Consumer Advisory Board
§ 4-88-107. Deceptive and unconscionable trade practices generally
§ 4-88-108. Concealment, suppression, or omission of material facts
§ 4-88-109. Prohibition of pyramid promotional schemes — Definitions
§ 4-88-111. Investigations — Procedure — Confidential information
§ 4-88-112. Failure to cooperate in investigations — Proceedings
§ 4-88-113. Civil enforcement and remedies — Suspension or forfeiture of charter, franchise, etc
§ 4-88-114. Voluntary compliance
§ 4-88-115. Statute of limitations