Wisconsin Statutes & Annotations
Chapter 628 - Insurance marketing.
628.01 - Purposes.

628.01 Purposes. The purposes of this chapter are:
(1) To encourage improvement in the professional competence of insurance intermediaries;
(2) To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state;
(3) To preserve and encourage competition at the consumer level;
(4) To limit the adverse effects of imperfect competition on the cost of insurance; and
(5) To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655.
History: 1975 c. 371; 1979 c. 89; 1989 a. 187 s. 29.

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