553.23 Private franchisee and subfranchisor sales exempted. The sale of a franchise by a franchisee for the franchisee's own account and the sale of the entire area franchise owned by a subfranchisor for the subfranchisor's own account are exempted from s. 553.21 if the sale is not effected by or through a franchisor. A sale is not effected by or through a franchisor merely because a franchisor has a right to approve or disapprove a different franchisee or because a franchisor imposes or has the right to impose a fee or charge to reimburse the franchisor for reasonable and actual expenses incurred in connection with the sale.
History: 1971 c. 241; 1981 c. 54; 1987 a. 381; 1995 a. 364.
Exemption under this section applied. Godfrey v. Schroeckenthaler, 177 Wis. 2d 1, 501 N.W.2d 812 (Ct. App. 1993).
Structure Wisconsin Statutes & Annotations
Wisconsin Statutes & Annotations
Chapter 553 - Wisconsin franchise investment law.
553.21 - Registration requirement.
553.23 - Private franchisee and subfranchisor sales exempted.
553.235 - Experienced franchisee exempt transactions.
553.24 - Exemption proceedings.
553.25 - Exemption by division.
553.26 - Registration by notification.
553.27 - General registration provisions; offering circular; consent to service of process.
553.28 - Denial, suspension or revocation of registrations.
553.31 - Amendment to registration statement.
553.41 - Fraudulent and prohibited practices.
553.51 - Civil liability; sale in violation.
553.55 - Investigations and subpoenas.
553.56 - Hearings and judicial review.
553.57 - Enforcement of criminal penalties.
553.58 - Rules, forms and orders.
553.60 - Miscellaneous powers.
553.605 - Administrative assessments; investor education.
553.74 - Open records; publication.
553.75 - Administrative files and opinions.