Wisconsin Statutes & Annotations
Chapter 100 - Marketing; trade practices.
100.207 - Telecommunications services.

100.207 Telecommunications services.
(1) Definition. In this section, “telecommunications service" has the meaning given in s. 196.01 (9m).
(2) Advertising and sales representations. A person may not make in any manner any statement or representation with regard to the provision of telecommunications service, including the rates, terms or conditions for telecommunications service, which is false, misleading or deceptive, or which omits to state material information with respect to the provision of telecommunications service that is necessary to make the statement not false, misleading or deceptive.
(3) Sales practices.
(a) A person may not engage in negative option billing or negative enrollment of telecommunications services, including unbundled telecommunications services. A person may not bill a customer for any telecommunications service that the customer did not affirmatively order unless that service is required to be provided by law, the federal communications commission or the public service commission. A customer's failure to refuse a person's proposal to provide a telecommunications service is not an affirmative request for that telecommunications service.
(b) A person may not charge a customer for telecommunications service provided after the customer has canceled that telecommunications service.
(c) A person shall provide a customer who has ordered a telecommunications service through an oral solicitation with independent confirmation of the order within a reasonable time.
(4) Collection practices.
(a) A person may not misrepresent that local exchange service may be disconnected for nonpayment of other telecommunications service.
(b) A person may not unreasonably refuse to provide a detailed listing of charges for telecommunications service upon the request of a customer.
(5) Territorial application. Subsections (2) to (4) apply to any practice directed to any person in this state.
(6) Remedies and penalties.
(a)
1. If a person fails to comply with this section, any person or class of persons adversely affected by the failure to comply has a claim for appropriate relief, including damages, injunctive or declaratory relief, specific performance and rescission.
2. A person or class of persons entitled to relief under subd. 1. is also entitled to recover costs and disbursements.
(b)
1. The department of justice, after consulting with the department of agriculture, trade and consumer protection, or any district attorney upon informing the department of agriculture, trade and consumer protection, may commence an action in circuit court in the name of the state to restrain by temporary or permanent injunction any violation of this section. Injunctive relief may include an order directing telecommunications providers, as defined in s. 196.01 (8p), to discontinue telecommunications service provided to a person violating this section or ch. 196. Before entry of final judgment, the court may make such orders or judgments as may be necessary to restore to any person any pecuniary loss suffered because of the acts or practices involved in the action if proof of these acts or practices is submitted to the satisfaction of the court.
2. The department may exercise its authority under ss. 93.14 to 93.16 and 100.18 (11) (c) to administer this section. The department and the department of justice may subpoena persons and require the production of books and other documents, and the department of justice may request the department of agriculture, trade and consumer protection to exercise its authority to aid in the investigation of alleged violations of this section.
(c) Any person who violates subs. (2) to (4) shall be required to forfeit not less than $25 nor more than $5,000 for each offense. Forfeitures under this paragraph shall be enforced by the department of justice, after consulting with the department of agriculture, trade and consumer protection, or, upon informing the department, by the district attorney of the county where the violation occurs.
(e) Subject to par. (em), the department shall promulgate rules under this section.
(em)
1. Before preparing any proposed rule under this section, the department shall form an advisory group to suggest recommendations regarding the content and scope of the proposed rule. The advisory group shall consist of one or more persons who may be affected by the proposed rule, a representative from the department of justice and a representative from the public service commission.
2. The department shall submit the recommendations under subd. 1., if any, to the legislature as part of the report required under s. 227.19 (2) and to the board of agriculture, trade and consumer protection.
(f) This section does not preempt the administration or enforcement of this chapter or ch. 133 or 196.Practices in violation of this section may also constitute unfair methods of competition or unfair trade practices under s. 100.20 (1) or (1t) or fraudulent representations under s. 100.18 (1) or violate ch. 133 or 196.
History: 1993 a. 496; 1995 a. 27.
Application of the common law voluntary payment doctrine would undermine the manifest purposes of this section. The conflict between the statute's purpose and the common law defense leaves no doubt that the legislature intended that the common law defense should not be applied to bar claims under the statute. MBS-Certified Public Accountants, LLC v. Wisconsin Bell Inc., 2012 WI 15, 338 Wis. 2d 647, 809 N.W.2d 857, 08-1830.
Allegations that the defendants violated sub. (2) by billing in a false, misleading, or deceptive manner and by omitting information necessary to ensure that statements in the phone bills were not false, deceptive, or misleading stated a claim under sub. (2). Sub. (2) does not limit prohibited representations to those made directly to the party alleging the violation and does not limit prohibited representations to “advertisements" or “sales representations." MBS-Certified Public Accountants, LLC v. Wisconsin Bell Inc., 2013 WI App 14, 346 Wis. 2d 173, 828 N.W.2d 575, 08-1830.

Structure Wisconsin Statutes & Annotations

Wisconsin Statutes & Annotations

Chapter 100 - Marketing; trade practices.

100.01 - Produce wholesalers, unfair conduct, liability for damages.

100.02 - Commission merchants, duties, must account.

100.025 - Classification of dairy heifer calves.

100.04 - Livestock production contracts.

100.05 - Butter and cheese manufacturers; accounts accessible.

100.057 - Wisconsin cheese logotype.

100.07 - Milk payments; audits.

100.12 - Refusal of commission merchant to furnish written statement of transaction prima facie evidence of gambling.

100.14 - Uniform labels and trademarks.

100.15 - Regulation of trading stamps.

100.16 - Selling with pretense of prize; in-pack chance promotion exception.

100.17 - Guessing contests.

100.171 - Prize notices.

100.173 - Ticket refunds.

100.174 - Mail-order sales regulated.

100.175 - Dating service contracts.

100.177 - Fitness center and weight reduction center contracts.

100.178 - Fitness center staff requirements.

100.18 - Fraudulent representations.

100.182 - Fraudulent drug advertising.

100.183 - Fraud, advertising foods.

100.184 - Advertising foods for sale.

100.185 - Fraud, advertising musical performances.

100.186 - Linseed oil, white lead, zinc oxide, turpentine; standards; sale.

100.187 - Sale of honey and Wisconsin certified honey; rules, prohibitions.

100.19 - Distribution methods and practices.

100.195 - Unfair billing for consumer goods or services.

100.197 - Patent notifications.

100.20 - Methods of competition and trade practices.

100.201 - Unfair trade practices in the dairy industry.

100.202 - Contracts in violation void.

100.203 - Vehicle protection product warranties.

100.205 - Motor vehicle rustproofing warranties.

100.206 - Music royalty collections; fair practices.

100.207 - Telecommunications services.

100.208 - Unfair trade practices in telecommunications.

100.209 - Video programming service subscriber rights.

100.2095 - Labeling of bedding.

100.21 - Substantiation of energy savings or safety claims.

100.22 - Discrimination in purchase of milk prohibited.

100.23 - Contract to market agricultural products; interference prohibited.

100.235 - Unfair trade practices in procurement of vegetable crops.

100.24 - Revocation of corporate authority.

100.25 - Cumulative remedies.

100.26 - Penalties.

100.261 - Consumer protection surcharge.

100.263 - Recovery.

100.264 - Violations against elderly or disabled persons.

100.265 - List of gasohol and alternative fuel refueling facilities.

100.27 - Dry cell batteries containing mercury.

100.28 - Sale of cleaning agents and water conditioners containing phosphorus restricted.

100.285 - Reduction of toxics in packaging.

100.29 - Sale of nonrecyclable materials.

100.295 - Labeling of recycled, recyclable or degradable products.

100.297 - Plastic container recycled content.

100.30 - Unfair sales act.

100.305 - Prohibited selling practices during periods of abnormal economic disruption.

100.307 - Returns during emergency; prohibition.

100.31 - Unfair discrimination in drug pricing.

100.313 - Solicitation of a fee for providing a public record.

100.315 - Solicitation of contract using check or money order.

100.33 - Plastic container labeling.

100.335 - Child's containers containing bisphenol A.

100.35 - Furs to be labeled.

100.36 - Frauds; substitute for butter; advertisement.

100.37 - Hazardous substances act.

100.38 - Antifreeze.

100.383 - Antifreeze; bittering required.

100.41 - Flammable fabrics.

100.42 - Product safety.

100.43 - Packaging standards; poison prevention.

100.44 - Identification and notice of replacement part manufacturer.

100.45 - Mobile air conditioners.

100.46 - Energy consuming products.

100.47 - Sales of farm equipment.

100.48 - Hour meter tampering.

100.50 - Products containing or made with ozone-depleting substances.

100.51 - Motor fuel dealerships.

100.52 - Telephone solicitations.

100.525 - Telephone records; obtaining, selling, or receiving without consent.

100.53 - Vehicle rentals; title and registration fees.

100.54 - Access to credit reports.

100.545 - Security freezes for protected consumers.

100.55 - Furnishing or using certain consumer loan information to make solicitations.

100.57 - Tax preparers; privacy of client information.

100.60 - State renewable fuels goal.

100.65 - Residential contractors.

100.70 - Environmental, occupational health, and safety credentials.