(1) AdvertisingThe term “advertising” means any advertising or promotion program involving only fluid milk products and directed toward increasing the general demand for fluid milk products.
(2) BoardThe term “Board” means the National Processor Advertising and Promotion Board established under section 6407(b) of this title.
(3) Fluid milk productThe term “fluid milk product” has the meaning given the term in—(A) section 1000.15 of title 7, Code of Federal Regulations, subject to such amendments as may be made by the Secretary; or
(B) any successor regulation.
(4) Fluid milk processorThe term “fluid milk processor” means any person who processes and markets commercially more than 3,000,000 pounds of fluid milk products in consumer-type packages per month (excluding products delivered directly to the place of residence of a consumer).
(5) DepartmentThe term “Department” means the Department of Agriculture.
(6) ResearchThe term “research” means market research to support advertising and promotion efforts, including educational activities, research directed to product characteristics, product development, including new products or improved technology in production, manufacturing or processing of milk and the products of milk.
(7) SecretaryThe term “Secretary” means the Secretary of Agriculture.
(8) United StatesThe term “United States”, except as used in sections 6410 through 6412 of this title, means the 48 contiguous States in the continental United States and the District of Columbia.
Structure US Code
CHAPTER 93— PROCESSOR-FUNDED MILK PROMOTION PROGRAM
§ 6401. Findings and declaration of policy
§ 6403. Authority to issue orders
§ 6405. Findings and issuance of orders
§ 6407. Required terms in orders
§ 6412. Investigations and power to subpoena
§ 6413. Requirement of initial referendum
§ 6414. Suspension or termination of orders