Texas Statutes
Chapter 259 - Prohibited or Restricted Commercial or Professional Activities
Section 259.005. Authorized Advertising Restrictions

Sec. 259.005. AUTHORIZED ADVERTISING RESTRICTIONS. Board rules adopted under Section 254.002 to regulate advertising may include restrictions that prohibit communications to the public that:
(1) are false, misleading, or deceptive;
(2) state an opinion regarding the quality of dental services;
(3) appeal to an individual's anxiety in an excessive or unfair way;
(4) intimidate or exert undue pressure or undue influence over a prospective patient;
(5) create unjustified expectations concerning the potential result of a dental treatment;
(6) refer to benefits or other attributes of dental procedures or products that involve significant risks without including realistic assessments of the safety and efficacy of those procedures or products;
(7) contain statistical data, representations, or other information that is not susceptible to reasonable verification by the public;
(8) refer to a fee for dental services without disclosing that additional fees may be involved in individual cases, if the possibility of additional fees may be reasonably predicted;
(9) offer a discount for dental services without disclosing the total fee to which the discount will apply; or
(10) fail to make truthful disclosure of the source and authorship of any message published under a dentist's byline.
Acts 1999, 76th Leg., ch. 388, Sec. 1, eff. Sept. 1, 1999.

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