21-64-2. Use of personality's right of publicity for commercial purpose without consent prohibited.
No person may use any aspect of a personality's right of publicity for a commercial purpose during the personality's lifetime or for seventy years after the death of the personality without the express written consent of the personality, or if the personality is deceased without the express written consent of the personality's next of kin or other person or entity that owns the right of publicity.
Source: SL 2015, ch 126, ยง2.
Structure South Dakota Codified Laws
Chapter 64 - Unauthorized Commercial Use Of Personality's Right Of Publicity
Section 21-64-1 - Definitions.
Section 21-64-3 - Application of chapter.
Section 21-64-4 - Termination of personality's right of publicity.
Section 21-64-5 - Cause of action for violation of personality's right of publicity.
Section 21-64-6 - Permitted uses of personality's right of publicity.
Section 21-64-7 - Permitted use of name to truthfully identify personality as author or performer.
Section 21-64-10 - Registration prerequisite to recovery by successor in interest.