New York Laws
Article 78 - Life Settlements
7809 - Advertising.

(b) Advertisements shall be accurate, truthful and not misleading in
fact or by implication.
(c) No life settlement provider, life settlement intermediary, life
settlement broker, or any person acting on behalf thereof shall:
(1) directly or indirectly, market, advertise, solicit or otherwise
promote the purchase of a policy for the primary purpose of, or with an
emphasis on, settling the policy; or
(2) use the words "free", "no cost" or words of similar import in the
marketing, advertising, soliciting or otherwise promoting of the
purchase of a policy.
(d) The failure to follow the provisions of this section shall be a
defined violation under article twenty-four of this chapter.

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