New York Laws
Article 14 - Registration of Motor Vehicles
404-S - Issuance of Distinctive "I Love New York" Plates.

* § 404-s. Issuance of distinctive "I Love New York" plates. 1. Any
person residing in this state shall, upon request, be issued a
distinctive "I Love New York" license plate. The design of such
distinctive plate shall be developed by the commissioner in cooperation
with the commissioner of the department of economic development and
shall utilize the phrase "I Love New York", and/or a representative
logo, in a manner consistent with usage thereof by the department of
economic development and tourist promotion agencies recognized pursuant
to section one hundred sixty-three of the economic development law.

2. A distinctive plate issued pursuant to this section shall be issued
in the same manner as other number plates upon the payment of the
regular registration fee prescribed by section four hundred one of this
article provided, however, that an additional annual service charge of
fifteen dollars shall be charged for such plate. Such service charge
shall be deposited to the credit of the department of economic
development and shall be made available for services and expenses for
tourism marketing as provided for in subdivision sixteen of section one
hundred of the economic development law provided, however, that the
department of economic development shall reimburse the department an
amount not to exceed six thousand dollars for costs associated with the
production of such plate.

3. A distinctive plate issued pursuant to this section to a person who
purchases a lifetime license pursuant to section 11-0702 of the
environmental conservation law or a lifetime vehicle access pass, also
known as a lifetime empire passport, pursuant to article thirteen of the
parks, recreation and historic preservation law between January first,
two thousand fourteen and December thirty-first, two thousand fourteen
shall be issued in the same manner as other number plates upon the
payment of the regular registration fee prescribed by section four
hundred one of this article; provided, however, that commencing upon the
third registration period after the initial issuance of such plate, an
additional annual service charge of fifteen dollars shall be charged for
such plate. Such service charge shall be deposited and made available in
the same manner as set forth in subdivision two of this section.
Additionally, such person shall be exempt from the payment of (a) the
twenty-five dollar fee required to be paid for the issuance of a set of
reflectorized number plates pursuant to paragraph a of subdivision three
of section four hundred one of this article, and (b) the fee of three
dollars and twenty-five cents for the issuance of a new set of number
plates pursuant to paragraph b of subdivision three of section four
hundred one of this article.

4. A person who, prior to January first, two thousand fourteen,
possesses a lifetime license pursuant to section 11-0702 of the
environmental conservation law or a lifetime vehicle access pass, also
known as a lifetime empire passport, or a three or five year vehicle
access pass pursuant to article thirteen of the parks, recreation and
historic preservation law shall, on request between April first, two
thousand fourteen and March thirty-first, two thousand fifteen, be
issued a distinctive plate pursuant to this section in the same manner
as other number plates upon the payment of the regular registration fee
prescribed by section four hundred one of this article; provided,
however, that commencing upon the third registration period after the
initial issuance of such plate, an additional annual service charge of
fifteen dollars shall be charged for such plate. Such service charge
shall be deposited and made available in the same manner as set forth in
subdivision two of this section. Additionally, such person shall be
exempt from the payment of the fee of three dollars and twenty-five
cents for the issuance of a new set of number plates pursuant to

paragraph b of subdivision three of section four hundred one of this
article.

5. Any New York resident who possesses a hunting, fishing or trapping
license issued pursuant to title seven of article eleven of the
environmental conservation law or an annual vehicle access pass, also
known as an empire passport, pursuant to article thirteen of the parks,
recreation and historic preservation law shall, upon request, be issued
the distinctive plate available to a person who purchases a lifetime
license or passport, which shall be issued in the same manner as other
number plates upon the payment of the regular registration fee
prescribed by section four hundred one of this article; provided,
however, that an additional annual service charge of fifteen dollars
shall be charged for such plate. Such service charge shall be deposited
and made available in the same manner as set forth in subdivision two of
this section.

* NB There are 4 § 404-s's

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