ยง 350-e. Construction. 1. This article neither enlarges nor diminishes
the rights of parties in private litigation except as provided in this
section.
2. This article does not repeal the provisions of subdivision twelve
of section sixty-three of the executive law.
3. Any person who has been injured by reason of any violation of
section three hundred fifty or three hundred fifty-a of this article may
bring an action in his or her own name to enjoin such unlawful act or
practice, an action to recover his or her actual damages or five hundred
dollars, whichever is greater, or both such actions. The court may, in
its discretion, increase the award of damages to an amount not to exceed
three times the actual damages, up to ten thousand dollars, if the court
finds that the defendant willfully or knowingly violated this section.
The court may award reasonable attorney's fees to a prevailing
plaintiff.
Structure New York Laws
Article 22-A - Consumer Protection From Deceptive Acts and Practices
349 - Deceptive Acts and Practices Unlawful.
349-A - Observant Consumer Protection Law.
349-B - Residential Telephone Equipment Advertising, Sale and Warranty Requirements.
349-B-1 - Voice Over Internet Protocol 911 Disclosure.
349-C - Additional Civil Penalty for Consumer Frauds Against Elderly Persons.
349-D - Energy Services Company Consumers Bill of Rights.
349-E - Counterfeit and Non-Functional Airbags.
349-F - Pension Poaching Prevention.
350 - False Advertising Unlawful.
350-B - Disclosures Required in Advertisements Using the Title "Doctor".
350-B-1 - Disclosures Required in Advertisements Using a Senior Specific Designation.