(b) Until a proceeding for judicial review has been commenced, or  the
time  to  commence  the  proceeding has expired, the superintendent may,
upon notice and in the manner he deems proper, modify or set  aside  all
or part of any order issued by him under this section.
  (c)  If a proceeding for judicial review has not been commenced within
the time allowed, the superintendent may, after notice  and  opportunity
for  hearing,  modify  or set aside, all or part, of any order issued by
him under this section, whenever in his opinion  changed  conditions  of
fact or law or the public interest require.
  (d)  A  cease and desist order issued under this section is final upon
the expiration of the time  allowed  for  commencing  a  proceeding  for
judicial review if no proceeding has been commenced within such time, or
upon  the  final decision of the court affirming the order or dismissing
the proceeding.
  (e) Any person who violates a cease and desist  order  issued  by  the
superintendent  under  this section after it has become final, and while
it is in effect, shall be liable to the  people  of  this  state  for  a
penalty  in  an  amount  not  to  exceed  five thousand dollars for each
violation. In determining the amount of  the  penalty  the  question  of
whether  the  violation  was  wilful  shall be taken into consideration.
Nothing herein shall limit a court in enforcing its own orders.
Structure New York Laws
Article 24 - Unfair Methods of Competition and Unfair and Deceptive Acts and Practices
2403 - Unfair Methods of Competition or Unfair and Deceptive Acts or Practices Prohibited.
2404 - Power of Superintendent.
2405 - Hearings and Reports on Defined Violations and Determined Violations.
2406 - Procedure After Report; Defined Violation.
2407 - Procedure After Report; Determined Violation.