New York Laws
Article 11-A - Business Marketing Program
237 - Matching Funds for Eligible Applicants.

ยง 237. Matching funds for eligible applicants. 1. No matching funds
shall exceed the sum of two hundred fifty thousand dollars or fifty
percent of the total cost of implementation of the marketing plan,
whichever is less.

2. No more than ten percent of funds awarded shall be used for
administrative purposes, including salaries associated with implementing
a marketing program.

3. No matching funds shall be used for the direct benefit of a
for-profit business.