New York Laws
Article 5-A - New York State Tourist Promotion Act
162 - Definitions.

(a) "tourist promotion agency" means any not-for-profit corporation,
or other nonprofit organization, association or agency which shall be
designated by resolution of the county legislature or other governing
body of any county, or upon designation of the mayor of the city of New
York, as the agency authorized to make application for and receive
grants for the purposes specified in this act; and
(b) "recognized advertising" means media advertising and promotional
materials to be distributed in accordance with a plan approved by the
commissioner.
(c) "Regional advertising program" means the use of media advertising
and promotion materials for purposes of promoting tourism to be
distributed in accordance with a plan approved by the commissioner and
developed by either:
(1) more than one county within a single department tourism region; or
(2) one or more counties and their contiguous states and/or Canadian
provinces, provided that such county or counties must also participate,
to the extent required by guidelines established pursuant to subdivision
(e) of section one hundred sixty-four of this article, in an approved
program under paragraph one or three of this subdivision; or
(3) one or more counties in each of at least two department tourism
regions for the purposes of promoting interregional tourism stemming
from specific themes or characteristics shared by the department tourism
regions.

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