New York Laws
Article 8 - General Provisions
104 - Provisions Governing Wholesalers.

(b) "Non-alcoholic snack foods" as used in paragraph (a) of this
subdivision shall include ready to eat finger foods ordinarily intended
to be served cold or at room temperature, such as nut and seed meats,
cooked pork rinds, pretzels, popped corn and a variety of other similar
finger foods which are prepared from high-starch and/or cellulosic
edible materials.
(c) "Promotional items" are items which bear advertising information,
are of nominal value, are obtained by a licensee through a supplier of
alcoholic beverages and are designated and designed for unconditional
sale or distribution to the public. The sale or distribution of
promotional items shall be incidental to the licensee's sale of
alcoholic beverages. All promotional items shall be properly invoiced.
(d) "Wine merchandise" as used in paragraph (a) of this subdivision
shall include corkscrews, ice, the sale of publications, including
prerecorded video and/or audio cassette tapes, designed to help educate
consumers in their knowledge and appreciation of wine and wine products,
as defined in section three of this chapter, or the sale of glasses
designed for the consumption of wine, racks designed for the storage of
wine, and devices designed to minimize oxidation in bottles of wine
which have been uncorked.
2. No wholesaler shall sell, or agree to sell or deliver in the state
any liquors and/or wines, as the case may be, in any cask, barrel, keg,
hogshead or other container, except in a sealed package containing
quantities in accordance with federal size standards adopted pursuant to
the federal alcohol administration act, as amended (27 U.S.C. 201 et.
seq.); provided, however, that wholesalers may store, warehouse or keep
off the licensed premises any liquors and/or wines in bulk for sale to a
rectifier or to a permittee engaged in the manufacture of products which
are unfit for beverage use. Such containers shall have affixed thereto
such labels as may be required by the rules of the liquor authority,
together with all necessary federal revenue and New York state excise
tax stamps, as required by law.
3. Each wholesaler shall have painted on the front window of the
licensed premises, or if there be no window, on a sign affixed to the
front of the building containing said licensed premises, the name of the
licensee together with the inscription, "New York State wholesale beer,
liquor or wine license number ________________"; as the case may be, in
uniform letters not less than three and one-half inches in height.
5. No wholesaler shall transport alcoholic beverages in any vehicle
owned and operated or hired and operated by such wholesaler, unless
there shall be attached to or inscribed upon both sides of such vehicle
a sign, showing the name and address of the licensee, together with the
following inscription: "New York State wholesale beer, liquor or wine
license number ................. , " as the case may be, in uniform
letters not less than three and one-half inches in height. In lieu of
such sign, a wholesaler may have in the cab of such vehicle a
photostatic copy of its current license issued by the authority, and
such copy duly authenticated by the authority.
6. No wholesaler shall deliver any alcoholic beverages, except in
vehicles owned and operated by such wholesaler, or hired and operated by
such wholesaler from a trucking or transportation company registered
with the liquor authority, and shall only make deliveries at the
licensed premises of the purchaser.
10. Each wholesaler shall keep and maintain upon the licensed
premises, adequate books and records of all transactions involving the
business transacted by such wholesaler, which shall show the amount of
alcoholic beverages in gallons, purchased by such wholesaler together
with the names, license numbers and places of business of the persons
from whom the same was purchased and the amount involved in such
purchases, as well as the amount of alcoholic beverages, in gallons,
sold by such wholesaler together with the names, addresses, and license
numbers of such purchasers whether the same shall be purchased or sold
within or without the state. Each sale shall be recorded separately on a
numbered invoice, which shall have printed thereon the number, the name
of the licensee, the address of the licensed premises, and the current
license number. Such wholesaler shall deliver to the purchaser a true
duplicate invoice stating the name and address of the purchaser, the
quantity of alcoholic beverages, description by brands and the price of
such alcoholic beverages, and a true, accurate and complete statement of
the terms and conditions on which such sale is made. Any terms and

conditions of a sale not stated on said invoice shall constitute a
service within the meaning of section one hundred and one, subdivision
one (c) of this chapter. Such books, records and invoices shall be kept
for a period of two years and shall be available for inspection by any
authorized representative of the liquor authority.
11. No wholesaler shall furnish or cause to be furnished to any
licensee, any exterior or interior sign, printed, painted, electric or
otherwise, unless authorized by the liquor authority.

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