New Mexico Statutes
Article 12 - Unfair Trade Practices
Section 57-12-11 - Civil penalty.

In any action brought under Section 57-12-8 NMSA 1978, if the court finds that a person is willfully using or has willfully used a method, act or practice declared unlawful by the Unfair Practices Act, the attorney general, upon petition to the court, may recover, on behalf of the state of New Mexico, a civil penalty of not exceeding five thousand dollars ($5,000) per violation.
History: 1953 Comp., § 49-15-9, enacted by Laws 1970, ch. 38, § 2.
Repeals and reenactments. — Laws 1970, ch. 38, § 2, repeals 49-15-9, 1953 Comp., relating to the civil penalty for violation of Sections 3 and 5 of the act, and enacts the above section.
Willfully defined. — The legislature contemplated proof of some culpable mental state to demonstrate "willfully", as set forth in 57-12-11 NMSA 1978; willful conduct is the intentional doing of an act with knowledge that harm may result. Atherton v. Gopin, 2015-NMCA-003, cert. granted, 2014-NMCERT-012.
Law reviews. — For article, "Consumer Class Actions Under the New Mexico Unfair Practices Act," see 4 N.M.L. Rev. 49 (1973).
For note, "State Securities Law: A Valuable Tool for Regulating Investment Land Sales," see 7 N.M.L. Rev. 265 (1977).

Structure New Mexico Statutes

New Mexico Statutes

Chapter 57 - Trade Practices and Regulations

Article 12 - Unfair Trade Practices

Section 57-12-1 - Short title.

Section 57-12-2 - Definitions.

Section 57-12-3 - Unfair or deceptive and unconscionable trade practices prohibited.

Section 57-12-3.1 - Unauthorized use of delivery container prohibited.

Section 57-12-4 - Interpretation.

Section 57-12-5 - Chain referral sales technique; prohibited.

Section 57-12-6 - Misrepresentation of motor vehicles; penalty.

Section 57-12-7 - Exemptions.

Section 57-12-8 - Restraint of prohibited acts; remedies for violations.

Section 57-12-9 - Settlements.

Section 57-12-10 - Private remedies.

Section 57-12-11 - Civil penalty.

Section 57-12-12 - Civil investigative demand.

Section 57-12-13 - Regulations.

Section 57-12-14 - Construction.

Section 57-12-15 - Enforcement.

Section 57-12-16 - Advertising media excluded.

Section 57-12-17 - Issuance of ne exeat.

Section 57-12-18 - Posting of bond.

Section 57-12-19 - [Hearing after incarceration.]

Section 57-12-20 - Sureties on bond.

Section 57-12-21 - Door-to-door sales; contracts; requirements; prohibitions.

Section 57-12-22 - Telephone solicitation sales; automated telephone dialing systems for sales restricted; disclosure and other requirements established for authorized telephone solicitation sales; prohibited telephone solicitation.

Section 57-12-23 - Unsolicited facsimiles or email; prohibition.

Section 57-12-24 - Unsolicited facsimiles or email; private remedy.

Section 57-12-25 - Solicitations using loan information; restriction; cause of action.

Section 57-12-26 - Gift certificates; expiration; fees; penalties.