New Mexico Statutes
Article 31 - Student Athlete Endorsement
Section 21-31-3 - Student athlete compensation.

A. A post-secondary educational institution shall not:
(1) uphold any rule, requirement, standard or other limitation that prevents a student athlete of that institution from fully participating in athletics without penalty:
(a) for receiving food, shelter, medical expenses or insurance from a third party; or
(b) for earning compensation from a third party as a result of the use of the student athlete's name, image, likeness or athletic reputation;
(2) prohibit or discourage a student athlete from wearing footwear of the student athlete's choice during official, mandatory team activities so long as the footwear does not have reflective fabric or lights or pose a health risk to a student athlete;
(3) prevent a student athlete from receiving third-party compensation for using the student athlete's name, image, likeness or athletic reputation when the student athlete is not engaged in official, mandatory team activities; or
(4) arrange third-party compensation for the use of a student athlete's name, image, likeness or athletic reputation or use such deals as inducements to recruit prospective student athletes.
B. Earning compensation from the use of a student athlete's name, image, likeness or athletic reputation shall not affect a student athlete's grant-in-aid or stipend eligibility, amount, duration or renewal. For the purposes of this section, a grant-in-aid or stipend shall not be revoked or reduced as a result of a student athlete earning compensation pursuant to this section.
C. A third party shall not offer a student athlete a contract to provide compensation to the student athlete for use of the student athlete's name, image, likeness or athletic reputation that requires a student athlete to advertise for the sponsor in person during official, mandatory team activities without the approval of the student athlete's post-secondary educational institution.
History: Laws 2021, ch. 124, § 3.
Effective dates. — Laws 2021, ch. 124 contained no effective date provision, but, pursuant to N.M. Const., art. IV, § 23, was effective June 18, 2021, 90 days after adjournment of the legislature.
Applicability. — Laws 2021, ch. 124, § 5 provided that the provisions of Laws 2021, ch. 124 apply to contracts entered into on and after July 1, 2021.