A motor vehicle dealer or used motor vehicle dealer or any agent of the dealers shall not advertise any offer for the sale, lease, or purchase of a motor vehicle or a used motor vehicle that creates the false impression that the vehicle is being offered by a private party or by a buyer's agent or that does not contain the name of the dealer or the word "dealer" or, if the name is contained in the offer and does not clearly reflect that the business is a dealer, both the name of the dealer and the word "dealer".
Source: L. 2018: Entire article added with relocations, (SB 18-030), ch. 7, p. 86, § 2, effective October 1.
Editor's note: This section is similar to former § 12-6-125 as it existed prior to 2018.
Structure Colorado Code
Title 44 - Revenue - Regulation of Activities
Article 20 - Sale of Self-Propelled Vehicles
Part 1 - Motor Vehicle Dealers
§ 44-20-101. Legislative Declaration
§ 44-20-103. Motor Vehicle Dealer Board - Creation
§ 44-20-104. Board - Oath - Meetings - Powers and Duties - Rules
§ 44-20-106. Records as Evidence
§ 44-20-107. Attorney General to Advise and Represent
§ 44-20-108. Classes of Licenses
§ 44-20-109. Temporary Motor Vehicle Dealer License
§ 44-20-110. Display, Form, Custody, and Use of Licenses
§ 44-20-111. Fees - Disposition - Expenses - Expiration of Licenses
§ 44-20-113. Motor Vehicle Salesperson's Bond
§ 44-20-114. Buyer Agent Bonds
§ 44-20-115. Notice of Claims Honored Against Bond
§ 44-20-116. Testing Licensees
§ 44-20-117. Filing of Written Warranties
§ 44-20-119. Notice of Change of Address or Status
§ 44-20-120. Principal Place of Business - Requirements
§ 44-20-121. Licenses - Grounds for Denial, Suspension, or Revocation
§ 44-20-122. Procedure for Denial, Suspension, or Revocation of License - Judicial Review
§ 44-20-126. Independent Control of Dealer - Definitions
§ 44-20-127. Successor Under Existing Franchise Agreement - Duties of Manufacturer
§ 44-20-129. Fines - Disposition - Unlicensed Sales
§ 44-20-130. Drafts Not Honored for Payment - Penalties
§ 44-20-131. Right of Action for Loss
§ 44-20-132. Contract Disputes - Venue - Choice of Law
§ 44-20-133. Disposition of Fees - Auto Dealers License Fund - Created
§ 44-20-134. Advertisement - Inclusion of Dealer Name
§ 44-20-135. Audit Reimbursement Limitations - Dealer Claims
§ 44-20-136. Reimbursement for Right of First Refusal
§ 44-20-137. Payout Exemption to Execution
§ 44-20-138. Site Control Extinguishes
§ 44-20-139. Modification Voidable
§ 44-20-140. Termination Appeal
§ 44-20-141. Stop-Sale Directives - Used Motor Vehicles - Definitions
§ 44-20-141.5. Fulfillment and Compensation for Warranty and Recall Obligations - Definitions
§ 44-20-141.6. Fulfillment of Warranty and Recall Obligations - Recreational Vehicles - Definitions