A. The Board shall not regulate the use of advertising materials or decorations within the premises of a retail on-premises licensee (i) where such advertising materials or decorations cannot be seen from the street or roadway outside of the licensed establishment and (ii) if the retail establishment is located within an enclosed area with no street or roadway, where such advertising or decorations cannot be seen more than fifteen feet from the nearest window.
B. This section shall not restrict the regulation of advertising materials or decorations containing references to an alcoholic beverage brand or manufacturer, except the Board shall not regulate such references contained in works of art.
C. This section shall not restrict or deny the Board its authority pursuant to §§ 4.1-216, 4.1-317, and subdivisions 11, 12, 13, 16, and 21 of § 4.1-325, nor shall this section authorize any manufacturer, bottler, wholesaler or importer of any alcoholic beverages to sell, rent, lend, buy for, or give to any retailer any advertising materials or decorations under any circumstances otherwise prohibited by law.
1981, c. 574, § 4-69.2; 1993, c. 866.
Structure Code of Virginia
Title 4.1 - Alcoholic Beverage and Cannabis Control
Chapter 1 - Definitions and General Provisions
§ 4.1-101. Virginia Alcoholic Beverage Control Authority created; public purpose
§ 4.1-101.01. Board of Directors; membership; terms; compensation
§ 4.1-101.03. Background investigations of Board members and Chief Executive Officer
§ 4.1-101.04. Financial interests of Board, employees, and family members prohibited
§ 4.1-101.05. Employees of the Authority
§ 4.1-101.06. Moneys of Authority
§ 4.1-101.07. Forms of accounts and records; audit; annual report
§ 4.1-101.08. Leases of property
§ 4.1-101.09. Exemptions from taxes or assessments
§ 4.1-101.011. Reversion to the Commonwealth
§ 4.1-103. General powers of Board
§ 4.1-103.01. Additional powers; access to certain tobacco sales records; inspections; penalty
§ 4.1-103.03. Additional powers; mediation; alternative dispute resolution; confidentiality
§ 4.1-103.1. Criminal history records check required on certain employees; reimbursement of costs
§ 4.1-104. Purchases by the Board
§ 4.1-105. Police power of members, agents and employees of Board
§ 4.1-106. Liability of Board members; suits by and against Board
§ 4.1-107. Counsel for members, agents and employees of Board
§ 4.1-108. Hearings; representation by counsel
§ 4.1-109. Hearings; allowances to witnesses
§ 4.1-110. Purchase orders of Board for alcoholic beverages
§ 4.1-111. Regulations of Board
§ 4.1-112. Regulations relating to transportation of beer and wine coolers
§ 4.1-112.2. Outdoor advertising; limitations; variances; compliance with Title 33.2
§ 4.1-113. Board not to regulate certain advertising in the interiors of retail establishments
§ 4.1-113.1. Outdoor advertising; compliance with Title 33.2
§ 4.1-114. Annual review of operations of certain mixed beverage licensees
§ 4.1-115. Reports and accounting systems of Board; auditing books and records
§ 4.1-116. Disposition of moneys collected by Board; creation of Enterprise Fund; reserve fund
§ 4.1-117. Disposition of net profits to localities
§ 4.1-118. Certain information not to be made public
§ 4.1-119. (Effective until July 1, 2024) Operation of government stores
§ 4.1-119. (Effective July 1, 2024) Operation of government stores
§ 4.1-119.1. Human trafficking hotline; posted notice required
§ 4.1-120. When government stores closed
§ 4.1-121. Referendum on establishment of government stores
§ 4.1-122. Effect of local option referenda
§ 4.1-123. Referendum on Sunday wine and beer sales; exception
§ 4.1-124. Referendum on the sale of mixed beverages
§ 4.1-125. Section 4.1-124 applicable to certain towns
§ 4.1-127. Contests of local option referenda
§ 4.1-128. Local ordinances or resolutions regulating or taxing alcoholic beverages
§ 4.1-129. Local ordinances regulating time of sale of wine and beer
§ 4.1-131. Importation of beverages under customs bonds and holding in warehouses; release
§ 4.1-133. Bailment system of warehousing; prohibited fees and charges