(a) A person commits the crime of false advertising if, in connection with the promotion of a sale, transfer, consumption or use of property or services, he makes or causes to be made a false or misleading statement in any advertisement addressed to the public or to a substantial number of persons.
(b) It is a defense to a prosecution under this section if the actor acts neither knowingly nor recklessly in making the false or misleading statement or in causing it to be made. The burden of injecting the issue is on the defendant, but this does not shift the burden of proof.
(c) False advertising is a Class B misdemeanor.
Structure Code of Alabama
Chapter 9 - Forgery and Fraudulent Practices.
Section 13A-9-40 - Definitions.
Section 13A-9-41 - Deceptive Business Practices.
Section 13A-9-42 - False Advertising.
Section 13A-9-43 - Bait Advertising.
Section 13A-9-45 - Falsifying Business Records.
Section 13A-9-46 - Defrauding Secured Creditors.
Section 13A-9-47 - Defrauding Judgment Creditors.
Section 13A-9-48 - Fraud in Insolvency.
Section 13A-9-49 - Issuing False Financial Statement.
Section 13A-9-50 - Receiving Deposits in Failing Financial Institution.