Arkansas Code
Subchapter 1 - General Provisions
§ 23-61-115. Policyholder's Bill of Rights

(a) The principles expressed in subsection (b) of this section shall serve as standards to be followed by the Insurance Commissioner in:
(1) Exercising the commissioner's powers and duties;
(2) Exercising administrative discretion;
(3) Dispensing administrative interpretations of the law; and
(4) Adopting rules.

(b) Policyholders have the right to:
(1) Competitive pricing practices and marketing methods that enable them to determine the best value among comparable policies;
(2) Insurance advertising and other selling approaches that provide accurate and balanced information on the benefits and limitations of a policy;
(3) An insurer that is financially stable;
(4) Be serviced by a competent, honest insurance producer;
(5) A readable policy;
(6) An insurer that provides an economic delivery of coverage and that tries to prevent losses;
(7) Balanced and positive regulation by the State Insurance Department; and
(8) A reasonable expectation that the policyholder's nonpublic personal information is securely maintained.

(c) This section shall not be construed as creating, extinguishing, repealing, or limiting any civil cause of action.