(a) A person may not advertise, print, display, publish, distribute, or broadcast or cause or permit to be advertised, printed, displayed, published, distributed, or broadcast, in any manner any statement or representation with regard to the rates, terms, or conditions for the lending of money, credit, goods, or things in action in the amount or of the value of $25,000 or less, which is false, misleading, or deceptive. The department may order a licensee to desist from conduct that it finds to be in violation of this section.
(b) The department may require rates of charge stated by a licensee to be stated fully and clearly in the manner considered necessary to prevent misunderstanding by prospective borrowers.
Structure Alaska Statutes
Title 6. Banks and Financial Institutions
Chapter 20. Alaska Small Loans Act
Article 4. Business Practices.
Sec. 06.20.200. Advertising of misleading statements prohibited.
Sec. 06.20.210. Use of premises restricted.
Sec. 06.20.220. Transactions limited to licensed premises.
Sec. 06.20.230. Maximum interest permitted.
Sec. 06.20.240. Loans for purpose of obtaining higher interest.
Sec. 06.20.250. Payments and interest.
Sec. 06.20.260. Charges prohibited.
Sec. 06.20.270. Requirements for making and payment of loans.
Sec. 06.20.280. Maximum charge by licensee.
Sec. 06.20.285. Open-end loans.
Sec. 06.20.287. Insurance on open-end loans.
Sec. 06.20.290. Purchase of wages or other compensation for $25,000 or less.