(2) The sign shall:
(a) Contain the message: "Pregnancy and alcohol do not mix. Drinking alcoholic beverages, including wine, coolers and beer, during pregnancy can cause birth defects."
(b) Be either:
(A) A large sign, no smaller than eight and one-half inches by 11 inches in size with lettering no smaller than five-eighths of an inch in height; or
(B) A reduced sign, five by seven inches in size with lettering of the same proportion as the large sign described in paragraph (a) of this subsection.
(c) Contain a graphic depiction of the message to assist nonreaders in understanding the message. The depiction of a pregnant female shall be universal and shall not reflect a specific race or culture.
(d) Be in English unless a significant number of the patrons of the retail premises use a language other than English as a primary language. In such cases, the sign shall be worded in both English and the primary language or languages of the patrons.
(e) Be displayed on the premises of all licensed retail liquor premises as either a large sign at the point of entry, or a reduced sized sign at points of sale.
(3) The person described in subsection (1) of this section shall be encouraged to also post signs of any size at places where alcoholic beverages are displayed.
(4) Notwithstanding ORS 471.561, the holder of a retail liquor license may produce the sign required by this section insofar as the sign is consistent with the standards established pursuant to this section, ORS 616.286 and 624.060 and the Oregon Liquor and Cannabis Commission, and is displayed in accordance with subsection (2)(e) of this section. [1991 c.324 §2; 1995 c.301 §42; 2021 c.351 §118]
Structure 2021 Oregon Revised Statutes
Volume : 14 - Drugs and Alcohol, Fire Protection, Natural Resources
Chapter 471 - Alcoholic Liquors Generally
Section 471.001 - Definitions for ORS chapters 471 and 473.
Section 471.030 - Purpose of Liquor Control Act.
Section 471.037 - Homemade beer, wine and fermented fruit juice exemption from liquor laws.
Section 471.038 - Nonbeverage food products.
Section 471.039 - Certain cruise ships exempt from liquor laws.
Section 471.040 - General powers and duties of the commission; rules; delegation.
Section 471.130 - Requiring statement of age or identification from certain purchasers.
Section 471.135 - False statement of age; statement of age as defense.
Section 471.155 - Commission’s licensing duties; bonds.
Section 471.159 - Enclosure of licensed premises.
Section 471.162 - Exemptions from license requirement.
Section 471.166 - Local government recommendations on license issuance and renewal; rules; fees.
Section 471.168 - Certain licensees required to maintain liquor liability insurance or bond; rules.
Section 471.175 - Full on-premises sales license.
Section 471.178 - Limited on-premises sales license.
Section 471.186 - Off-premises sales license; deliveries to retail customers; rules.
Section 471.190 - Temporary sales license; rules.
Section 471.200 - Brewery-public house license; rules.
Section 471.221 - Brewery license; rules.
Section 471.223 - Winery license.
Section 471.227 - Grower sales privilege license.
Section 471.230 - Distillery license.
Section 471.235 - Wholesale malt beverage and wine license.
Section 471.242 - Warehouse license.
Section 471.251 - Certificates of approval for distilled liquor; rules.
Section 471.268 - Homemade malt beverages and wines at licensed premises.
Section 471.271 - Requirement to report sex trafficking at licensed premises; rules.
Section 471.272 - Manner of shipping or transporting wine or cider.
Section 471.274 - Wine self-distribution permit.
Section 471.282 - Direct shipper permit; fees.
Section 471.292 - Characteristics of license.
Section 471.294 - License terms; licenses issued for less than year; determination of fees.
Section 471.297 - Temporary letter of authority on change of ownership; revocation.
Section 471.311 - Application for license; rules; fees.
Section 471.313 - Grounds for refusing to issue license or for issuing restricted license.
Section 471.318 - Commission authority following lapse, suspension or revocation.
Section 471.333 - Effect of sanitation violations.
Section 471.344 - Responsible vendor program; rules.
Section 471.346 - Uniform standards for minor decoy operations; rules.
Section 471.351 - Examination of books and premises of licensees.
Section 471.360 - Service permit required; waiver; penalty.
Section 471.365 - Characteristics of permit; verification of identity of permittee.
Section 471.375 - Application; requirements; fee.
Section 471.380 - Grounds for refusing to issue permit; request for hearing.
Section 471.392 - Definitions for ORS 471.392 to 471.400.
Section 471.396 - Exceptions to prohibition on financial connection between wholesaler and retailer.
Section 471.398 - Prohibition of financial assistance from wholesaler to retailer.
Section 471.400 - Exceptions to prohibition of financial assistance; rules.
Section 471.401 - Purchase of alcoholic liquor advertising space or time from retail licensee.
Section 471.402 - Sample tastings authorized.
Section 471.403 - License required to produce alcoholic liquor; exception.
Section 471.404 - Importing liquor without license prohibited; exceptions; fee.
Section 471.406 - Activities covered by prohibitions on sale of alcoholic beverages.
Section 471.407 - Offer of alcoholic beverages as inducement to make purchases.
Section 471.408 - Alcoholic liquor may not be given as prize; exception.
Section 471.434 - Immunity for violation of ORS 471.430 when reporting sexual assault crime.
Section 471.442 - Wine compliance with standards.
Section 471.445 - Use of misleading mark or label on container; mixing liquors.
Section 471.473 - Liquor store business loss compensation.
Section 471.506 - Petition and election for local option.
Section 471.542 - Alcohol server education course and examination; exemption; fees; rules.
Section 471.547 - Alcohol Server Education Advisory Committee; members; purpose.
Section 471.551 - Warning signs required; contents; size; display.
Section 471.559 - Violations; penalty.
Section 471.561 - Production and distribution of signs.
Section 471.575 - School district culinary arts classes.
Section 471.580 - Education provider food or beverage career programs.
Section 471.635 - Issuance of restraining order.
Section 471.655 - Owner may defend; evidence concerning nuisance.
Section 471.666 - Disposal of seized liquor and of vehicle or other conveyance.
Section 471.700 - Revocation of license on gambling conviction.
Section 471.710 - Removal; prohibited interests of commissioner and employee; rules.
Section 471.715 - Chairperson; meetings; quorum.
Section 471.725 - Buying, leasing, contracting and borrowing powers of commission.
Section 471.730 - Regulatory powers of commission.
Section 471.732 - Policy relating to sanitation in licensed premises.
Section 471.737 - Vermouth sales.
Section 471.747 - Granulated alcohol.
Section 471.750 - Liquor stores and warehouses; operation; sales; advertising; rules.
Section 471.753 - Agent compensation.
Section 471.757 - Statement of financial interest in business of licensee.
Section 471.775 - Service of subpoenas; regulatory specialist authority and prohibitions.
Section 471.802 - Wine label designation of American viticultural area; rules.
Section 471.805 - Disposition of moneys; revolving fund; agent deposits.
Section 471.810 - Distribution of available moneys in Oregon Liquor and Cannabis Commission Account.